"Obama: 'Mother'" (video)
Ben Smith, with video (00:31):
Obama is up with this ad which seems aimed to speak to older voters, and to put him back into the conversation about healthcare.
He'll pass his plan, he says, without the "bickering" and "lobbyists" -- both Hillary digs, I think.
The ad focuses on his mother's death. It's a lot less abstract than his last, and more rawly emotional. It may also root him a bit; his mother was a white woman from the Midwest, like the plurality of those who caucus.
The campaign is clearly not ceding seniors: He's also hosting his own "Senior Town Hall" in Ames on Friday, and has an op-ed coming in the Quad City Times about his opposition to Social Security privatization.
Labels: barack obama